Hepsiburada Excel Template: How to Fill and Upload It

To list products in bulk on Hepsiburada—one of Turkey’s largest e-commerce marketplaces—you must download a category-specific Excel spreadsheet from Hepsiburada Merchant Center, populate the required attributes, and re-upload the file for catalog review. When your barcodes, merchant SKUs, brand names, direct image URLs, and pricing match platform requirements, your catalog entries move into review within minutes.

Manual listing entry works for a handful of items, but bulk spreadsheet uploads are essential for managing dozens or hundreds of SKUs. Because a single formatting mistake can cause an entire batch to fail validation, following the exact column rules saves hours of troubleshooting.

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Where to download the Hepsiburada Excel template

Unlike platforms that provide a single generic template for your whole store, Hepsiburada uses category-specific templates. Each product category has its own mandatory attributes, variant types, and accepted values. To get the correct file:

1. Log in to your Hepsiburada Merchant Center account.
2. In the left navigation menu, go to Products > Bulk Product Upload (Ürünler > Toplu Ürün Yükleme).
3. Under the Add New Product tab, select the main category and navigate through the subcategory tree to the deepest level available.
4. Click Download Template (Şablonu İndir).

The downloaded .xlsx file typically contains two worksheets: a data entry sheet where you enter your product information and a reference sheet listing accepted values and standard attribute options for that category.

Required columns and formatting rules in the template

Mandatory columns are generally marked in bold or red headers within the downloaded template. Leaving any required cell blank causes the platform to reject that row.

Column Header	Accepted Content	Formatting Rule
Barcode	Valid EAN-13, UPC, or GTIN	Must be formatted as plain text so Excel does not convert it into scientific notation.
Merchant SKU	Your unique stock identifier	Unique per variant; use alphanumeric characters and hyphens without special symbols.
Product Name	Title (Brand + Model + Key Feature)	Keep titles descriptive and concise; do not include promotional phrases like “free shipping”.
Brand	Registered brand name	Must match Hepsiburada’s approved brand list spelling exactly.
Category	Assigned subcategory name	Pre-filled by the template; do not alter this cell.
Sale Price	Final customer price	Enter numeric values using standard decimal formatting required by the regional sheet.
Stock Quantity	Available warehouse inventory	Whole integers only (e.g., 25).
Image URLs (1–5)	Direct links to hosted product images	Direct, publicly accessible .jpg or .png URLs.
Shipping Volume (Desi)	Package volumetric weight	Numeric dimension factor (e.g., 1.5).

If you need help calculating volumetric dimensions for parcel carriers, review our guide on how to calculate volumetric weight for shipping.

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How to structure product variants in the spreadsheet

When selling items that come in multiple sizes, colours, or package quantities, you must link individual rows together under a single parent listing using the Group Code (Model Code) column.

• Create a dedicated row for every individual variant (e.g., Small, Medium, and Large sizes each get their own row).
• Assign a unique Barcode and Merchant SKU to every single row.
• Enter the exact same Group Code, Brand, and Product Description across all rows that belong to that product family.
• Vary only the specific attribute columns (such as Size, Color, or Volume).

If you leave the Group Code empty or make typos between rows, Hepsiburada creates isolated, standalone product pages instead of grouping your options on a single listing page.

If you already maintain product feeds from other channels or need to reformat an existing catalog, you can convert your files in seconds with Hepsiburada → Excel / CSV. To move an active catalog from another regional marketplace directly into Hepsiburada’s format, use the Trendyol → Hepsiburada converter.

Adding product image links and descriptions

You cannot paste raw image files directly into an Excel sheet. Instead, Hepsiburada expects live image URLs hosted on a secure web server or content delivery network (CDN).

1. Image URLs: Ensure your image links end directly in an image extension (.jpg, .jpeg, or .png) and are publicly reachable without login requirements. Use high-resolution images (at least 1000 × 1000 pixels) on pure white backgrounds to ensure quick approval.
2. Product Descriptions: Write clear specifications detailing materials, dimensions, usage instructions, and warranty information. You can use standard plain text or basic HTML tags (<p>, <ul>, <li>, <strong>) to format feature lists.

For advice on avoiding corrupted text and broken attributes across data files, see our guide on 7 common product CSV import errors and how to fix them.

Uploading the file and checking for validation errors

Once your data is entered and verified, save your file in standard .xlsx format and return to your seller dashboard:

1. Open Products > Bulk Product Upload in Hepsiburada Merchant Center.
2. Drag and drop your .xlsx file into the upload box.
3. Open the Upload History tab to track processing status.

If any rows contain invalid values, the status displays an error notification. Download the provided error report file, inspect the far-right column to see the exact rejection reason (such as an unregistered brand, invalid barcode length, or missing mandatory category attribute), correct those specific rows, and re-upload the spreadsheet.

More guides on this topic

This article is part of the E-commerce product files topic cluster. Other guides in the same cluster:

• How to Prepare a Product CSV File: Complete Guide — the pillar guide
• Excel vs CSV: Best File Format for Product Uploads
• Export Trendyol Products to Excel: Step-by-Step Guide

Frequently asked questions

Why does Excel corrupt my barcodes when I save the Hepsiburada template? Spreadsheet software often converts long 13-digit barcode numbers into scientific notation (such as 8.69E+12). Set the Barcode column format to “Text” before pasting your data to preserve every digit exactly as entered.

How do I list an item that already exists in Hepsiburada’s catalog? If an existing product with a matching barcode is already live in the system, you only need to submit the barcode, your merchant SKU, your sale price, and your available stock quantity to match the listing and start selling.

What should I do if my brand name is missing from the template dropdown? If your brand is not recognized by Hepsiburada’s catalog, typing it manually will result in an upload rejection. You must first submit a brand registration request via Merchant Center seller support before listing items under that brand name.