Trendyol to Shopify: Step-by-Step Product Import Guide

You do not need to copy and paste product details manually to migrate your inventory from Trendyol—one of the largest e-commerce marketplaces in Turkey and the wider region—to an independent Shopify store. By converting your marketplace export into the structured CSV format that Shopify expects, you can transfer hundreds or thousands of SKUs in a few minutes.

Because marketplace spreadsheets and standalone e-commerce platforms handle variant grouping, media links, and product handles differently, a raw marketplace file will fail if uploaded directly to Shopify. This guide explains how the two data structures compare and how to map your catalog cleanly.

Free toolTrendyol → ShopifyConverts your Trendyol product export into the Shopify import template: columns are mapped, barcodes and variants stay intact. Free, no signup.Open the tool

Why you cannot upload a Trendyol export directly to Shopify

Trendyol and Shopify organise product listings under completely different database hierarchies. In a Trendyol export, product variations (such as size and colour) are identified by a Model Code or individual barcodes across standard rows. Shopify, by contrast, relies on a unique text slug called a Handle to link multiple variant rows to a single master product.

Marketplace files also bundle media across horizontal columns (such as Image 1, Image 2, Image 3), include domestic category IDs, and package tax rates into local pricing formats. Shopify’s bulk importer expects one image per row under an Image Src column and requires explicit option columns (Option1 Name, Option1 Value).

The fundamental structural differences include:

Feature	Trendyol Export File	Shopify Import File
Product Identifier	Barcode / Stock Code / Model Code	Handle (URL slug)
Variant Grouping	Model Code rows	Shared Handle across rows
Image Structure	Multiple image columns (Image 1–8)	One image per row (Image Src)
Option Attributes	Distinct attribute columns (Colour, Size)	Option1 Name / Option1 Value structure
File Format	Microsoft Excel (.xlsx)	Comma-Separated Values (.csv, UTF-8)

Attempting to drop an unformatted .xlsx file into your Shopify admin triggers parser errors because the column headers do not match Shopify’s standard schema.

Step 1: Export your product catalog from Trendyol

Before you can convert your inventory, you need an up-to-date catalog file from the marketplace seller portal.

1. Log in to your Trendyol Seller Center (Satıcı Paneli).
2. Navigate to Products > Product List (Ürünler > Ürün Listesi) in the sidebar menu.
3. Click the Batch Actions or Export (Toplu İşlemler / Dışa Aktar) button in the upper-right corner.
4. Choose which products you want to download (all items or active inventory only).
5. Request the export and download the generated .xlsx spreadsheet to your computer.

If you need detailed help navigating the seller dashboard, see our guide on how to export Trendyol products to Excel.

Step 2: Convert the Trendyol Excel file to Shopify CSV

Manually rearranging columns, converting multi-column image URLs into individual rows, and generating unique URL handles in Excel is tedious and prone to data misalignment. A single broken row can misassign variants or detach gallery photos.

You can transform your file instantly using the free Trendyol → Shopify converter by AREM Labs. The tool runs completely inside your browser using client-side processing, meaning your inventory, pricing, and supplier barcodes are never uploaded to an external server.

Free toolTrendyol → ShopifyConverts your Trendyol product export into the Shopify import template: columns are mapped, barcodes and variants stay intact. Free, no signup.Open the tool

The converter handles several automated adjustments:

• Generates URL-friendly Shopify Handle values from your model codes to keep variants clustered properly.
• Restructures horizontal image columns into Shopify-compliant Image Src rows.
• Maps titles, descriptions, barcodes (ISBN/UPC/EAN), variant options, inventory levels, and prices into valid Shopify columns.
• Produces a clean, downloadable .csv file encoded in UTF-8.

If you are setting up alternative stores, you can also use Trendyol → WooCommerce for WordPress setups.

Step 3: Import the converted CSV into your Shopify store

Once you have your formatted CSV file, you can upload your products directly through the Shopify admin interface:

1. Log in to your Shopify store admin.
2. In the left navigation menu, click Products.
3. Click the Import button located in the top-right corner of the product management screen.
4. Click Add file and select the converted .csv file from your computer.
5. If you are updating existing products that already share handles or SKUs with your store, check the box labelled Overwrite any current products that have the same handle. If you are building a new catalog from scratch, leave this unchecked.
6. Click Upload and continue.
7. Review the import preview to verify that titles, pricing, variants, and image previews display accurately.
8. Click Import products to begin the process.

Depending on catalog size and the number of remote image URLs Shopify needs to download, the import may take between several seconds and a few minutes. Shopify will send a confirmation email once the process finishes.

Key checks to prevent Shopify CSV import errors

To ensure a smooth migration without rejected rows, keep these technical requirements in mind:

• Public Image URLs: Shopify downloads product images from the URLs specified in the CSV during import. Ensure the marketplace image links are public and reachable without session logins; otherwise, products will import with missing images.
• UTF-8 Encoding: Ensure your CSV file remains in standard UTF-8 encoding. Non-standard encodings corrupt international characters, accents, and punctuation marks. For troubleshooting details, refer to our guide on common product CSV import errors.
• Shopify Variant Limits: Shopify enforces a hard platform limit of 3 options (e.g., Size, Colour, Material) and 100 variants per individual product handle. If a marketplace item has more than 100 variations, Shopify will drop the extra rows during import.
• Tax and Currency Calculations: Marketplace prices typically include local consumer value-added tax (VAT). Check your Shopify tax configuration under Settings > Taxes and duties so your store does not automatically charge double tax on top of your imported prices.

More guides on this topic

This article is part of the E-commerce product files topic cluster. Other guides in the same cluster:

• How to Prepare a Product CSV File: Complete Guide — the pillar guide
• Excel vs CSV: Best File Format for Product Uploads
• Export Trendyol Products to Excel: Step-by-Step Guide

Frequently asked questions

Will importing a CSV automatically synchronise my live inventory levels? No. A CSV import is a one-time catalog migration. Real-time, continuous inventory synchronisation between Shopify and an external marketplace requires a dedicated integration application or webhook connector.

Why did some products import without their product images? This happens when image URLs in the CSV point to expired sessions, password-protected servers, or broken links. Make sure all image URLs in the source file are publicly accessible over standard HTTP/HTTPS.

What should I do if Shopify reports a line error during upload? Check the exact line number referenced in the Shopify error notification. Open your CSV in a plain-text editor to check whether that row contains missing mandatory columns, unescaped quotation marks, or duplicate variant option combinations.